Starting A New Affiliate
Program Can Be A Challenge-Learn More Now
Want to start a new
affiliate program but not sure whom to approach? Well, there are a number of
ways in which you can get access to high quality, efficient affiliates - if you
know where to look. Here's a first hand primer on how you can get the best
affiliates.
Before you actually start
hunting for the perfect set of affiliates, you will need to tune your mind into
thinking like one.
That way you can prepare
your affiliate program to cater to their requirements. It will also prevent you
from receiving any surprises or shocks in future.
Most top quality super
affiliates are concerned with the quality of the product they are promoting.
They know that if they associate with a poor quality product they not only risk
their reputation online but also earn less in terms of incentives.
That's why ensure you
have built on a solid, high quality product to promote.
Make sure to establish a
good incentive package that rewards affiliates well. Otherwise you risk losing
out on top quality talent and just finding the mediocre affiliates. Make sure
to have a good performance bonus package and perks as well.
No affiliate will want to
join your affiliate program if they find you have never built affiliate sites!
This is one of the first
things most affiliates will ask you. So start building your own affiliate sites
to get access to more qualified affiliates.
You as an affiliate
program owner will obviously need to track the affiliates' performance. For this
there are plenty of tracking software available. However, make sure to use
software which doesn't invade the affiliate's privacy and that he or she is
comfortable with.
Else you risk losing them
in the long run.
In order for your
promotional efforts to be successful, you need to adequately train your
affiliates. You also need to provide them with easy access to all possible
promotional and advertising material. From banner ads, to textual copy, to
links to specific sections of your site etc. - these will all help in
propagating your product better. Get feedback.
It is always a good idea
to ask for your affiliates' feedback on a continual basis. That way you know
your expectations and theirs and also get to understand their concerns. If they
have any problems, you should be ready to sort them out.
If you want access to
high quality super affiliates, you'll want to notch up your conversion rates on
the site
Any serious affiliate
worth his salt will hate being taken for a ride. If they find out your site's
sales conversions are very slow, they'll abandon your program and move on to
something more lucrative. Make sure you tweak and fine tune your site to
improve sales conversion rates.
It maybe extremely time
consuming but communicating with each affiliate program on an individual basis
may actually work. It's because serious affiliates usually disregard such
emails as spam. Therefore if you want your email to stand out favorably,
consider contacting them personally and personalize the email content. Make
sure to include the website owner's name because you want to show that you made
the effort to search for their name.
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