Everybody makes
mistakes. Of course, Mr. Gates doesn't have a crystal ball, so telling what the
future holds for spam is little easier for him than it is for the rest of us.
Nonetheless, by looking at the current patterns of spam, we can make some
estimates regarding the future of spam.
Spammers have
found that affiliate spam is so profitable that they are able to run the risk
of legal recourse in their attempts to make money. In this sense, increased
spam laws have largely been a disappointment so far, as they seem to impact far
too few spammers.
Perhaps, then,
the future of spam will be defined by what happens in the legislatures and the
courts around the world. CAN-SPAM could just be the beginning, and one day
mass, unsolicited mail could be banned outright. Should the continuing problems
of botnet viruses and other trojans continue, this isn't quite as far-fetched
as it sounds.
In this sense,
increased spam laws have largely been a disappointment so far, as they seem to
impact far too few spammers. Spam virus technology, then, is perhaps the most
growing part of the spam threat. But surely, as Bill Gates argued, technology
exists that can block this.
That's true, but
it relies on all computer users being tech-savvy enough to install and maintain
it - something that's decidely impossible in the rapidly-expanding world of
cyberspace. Indeed, those well-informed enough to protect themselves with spam
firewall programs and virus checkers may well be in the minority.
Anti virus can
mean many different things, depending on what your duties entail while you are
spending time on a computer system.
Indeed,
technology in the antispam sector has advanced significantly in the last few
years - prompting Gates' notorious remark - and can affect both sender and
recipient. To stop spam from being sent, Gates once advocated
"charging" mass mailers in computational cycles in order to
discourage massive, indiscriminate sending sprees without overly penalising
smaller companies.
Simply put, Gates
sought to end the days when a spam mailer program could fire off tens of
thousands of emails in seconds - instead, each email would take several seconds
to send. Small businesses dealing with customers in the hundreds, rather than
the millions, would not be hit hard, but spammers would need to invest in
computer architecture far beyond what they currently use now.
So, then, perhaps
better spam filtering software is the idea. It's certainly seemed to help in
the cases of Gmail and some other webmail providers, whose users still suffer
from spam, but less so than those who use no protection at all. However, it's
difficult to provide a catch-all solution, particularly as image spam and other
interesting methods of spam mailings continue to grow. Indeed, one thing that's
guaranteed in the future of spam is that spamming techniques will grow more and
more advanced - and more and more devious, too.

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